Translating Family Business-Speak: Strategies for Working More Effectively with Your Clients
By understanding the different levels of thinking and behavior that exist among family business leaders, advisors can learn how to shape their interventions and communications to be more appropriate and impactful. Based on over 20 years of ground-breaking experience and peer-reviewed research, this highly interactive introduction will provide a fascinating look into the differences in family businesses and how their skill level influences what you need to do to work with them successfully.Using extensive family business examples, Gregg A. Lichtenstein, a serial entrepreneur with a Ph.D. in entrepreneurship from the Wharton School, will describe how to:
• Size up family businesses (and their leaders as well as members) more quickly and accurately
• Better target your services in order to help families build their business.
• Increase the effectiveness of your consulting, advice or assistance.
• Improve the success rate of your clients.
About the Presenter:
Gregg Lichtenstein, CEO, Collaborative Strategies, NJ
Gregg Lichtenstein is a serial entrepreneur with a Ph.D. in entrepreneurship from the Wharton School. In addition to have started and led several technology ventures, he has worked directly with over 1,500 entrepreneurs, intrapreneurs and strategic alliances, from Fortune 1000 firms to startups, manufacturers, high-tech and service companies.
Gregg has created a unique approach to identifying and developing entrepreneurial talent, which is modeled after the farm system in sports. In it, individual entrepreneurs are distinguished according to their skill in creating or growing a business – as Rookies, Single A’s, Double A’s, Triple A’s or Major Leaguers. Through coaching to develop their skills, entrepreneurs progress up the skill levels. As they do so, they achieve increases in performance (as measured by growth in revenue, for example) of more than 3 to 10 times at each higher level, creating significant value and wealth. Gregg has implemented his unique coaching program for entrepreneurs in various regions around the world.
An international expert in the field of entrepreneurship and business incubation, Gregg is a successful speaker and author. His most recent book, Investing in Entrepreneurs, was published by ABC-CLIO in 2010. He has been quoted in the Wall Street Journal and his coaching system has been featured in the New York Times and on America Public Media’s Marketplace show, aired on National Public Radio.