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New England Chapter Quarterly Meeting
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New England Chapter Quarterly Meeting

"How William and Richard Tarlow lead their family company, Stone and Tarlow, to create FootJoy, a leading brand of golf footwear and apparel in the United States"

10/4/2012
When: Thursday, October 4
From 5:15 PM until 8:00 PM
Where: Burns and Levinson LLP
125 Summer Street
8th Floor
Boston, MA  02110
United States
Contact: New England Chapter of FFI


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How a Family Business Involved in Old Line Manufacturing Transitioned into a Marketing Success Within the Golfing Industry

This dynamic presentation chronicles how the talented Tarlow brothers, William and Richard, transformed their family’s "old line” business of shoe making into one of the most recognizable and successful brands of golf apparel in the United States. At a time when the golf industry was first gaining notoriety in America, the Tarlow brothers developed the FootJoy brand to capitalize on this newly emerging market within the footwear industry.

William and Richard’s intuition, foresight and creativity allowed them to make their mark as the leading manufacturer of golf shoes in the country under the FootJoy brand, before many other companies even recognized the potential of this new market. In light of the overwhelming success of FootJoy, the Tarlow brothers expanded their vision and developed new product lines of golf gloves, rain wear and golf socks. These new lines quickly became the leading brands in the golf industry.

William and Richard’s modernization of the Tarlow family’s old line manufacturing business revolutionized their company as they established FootJoy. FootJoy is a brand that continues to dominate the industry and has come to stand for ingenuity, reliability and excellence.

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