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Mid-Atlantic Chapter Meeting - "Maximize Your Client's Advantage"
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Mid-Atlantic Chapter Meeting -

Maximizing the Unique Competitive Advantage of Your Client's Family Business: Defining and Building on "Familiness Advantage"

10/25/2012
When: 10/25/2012
From 7:30 AM until 9:30 AM
Where: GKFO
1 Tower Bridge
100 Front Street, Suite 1111
West Conshohocken, PA  19428
United States
Contact: Mid-Atlantic Chapter of FFI

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Maximizing the Unique Competitive Advantage of Your Client's Family Business: Defining and Building on "Familiness Advantage"

Do your family business clients have a real competitive advantage? Many family firms think they have a competitive advantage, when in fact, they do not - alternatively, others fail to recognize where they do indeed have an advantage.

This session will explore how your clients can identify and utilize its "Familiness Advantage” to compete and win – whether the competition comes from a local competitor, a "big box” or China. We will use a case study discussion of home improvement business that is faced with sudden direct competition from Home Depot. In the midst of this struggle, the family learns how to identify and leverage their unique competitive advantage – and in doing so, learned to view itself not just as a "home improvement” family, but also as an economic unit.

Key takeaways will include:

· Understanding your client’s "Familiness” advantages and constraints

· Helping your client identify its potential competitive advantages

· The Resource Based View of the firm as a strategic planning tool in family businesses

· Understanding the requirements for continuing a legacy of entrepreneurial behavior

                                                                                                                                                                            
   

About the Presenters:

Michael N. McGrann, Executive Director, S. Dale High Center for Family Business at Elizabethtown College 

Mike McGrann is Executive Director of the S. Dale High Center for Family Business at Elizabethtown College, a resource for family businesses in Central Pennsylvania, now in its 16th year of operation, with 50 member family businesses. The High Center focuses on strategic ownership and management practices of family firms, paying particular attention to entrepreneurial strategy to sustain the family business as an "economic unit” across generations. McGrann also conducts seminars for family businesses, executive education programs, and personalized educational workshops for family groups around the world. He both teaches and coaches in the areas of entrepreneurship, new venture creation, and family enterprising, helping family businesses continue their legacy of entrepreneurship.

He teaches classes on entrepreneurship, family enterprising and new venture creation at Elizabethtown College. He is also the founder of The TELOS Group, a consulting services firm focused on family enterprising.

McGrann has lived and worked in the Dominican Republic, Mexico, and Finland, and speaks Spanish fluently. He holds an undergraduate degree in economics from Cornell, an MBA from Wharton School of Business, and an MA in International Studies, also from the University of Pennsylvania.


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